Retail    Property    Investments

About Ascona

Who are we?

Ascona Group operates retail sites in the petrol retail sector across the UK.

We provide high quality and high-value products and services to motorists and local communities.
Managed by an experienced multidisciplinary team drawn from within the downstream petroleum industry and specialists bringing broader management experience.

Core Values

Our Vision

To grow our service station estate into a diverse and integrated business providing services & retail operations across the forecourt and convenience retail sector.

Our Mission

Build a portfolio of the next evolution in service stations providing destinations in roadside retail for motorists and our local communities.
Our aim is to own and operate a network of at least 50 service stations across the UK.

Our Values

A Company wide commitment to exceed customer expectations. 
To be agile in our response to feedback and product and service demand. 
Provide the highest possible quality in retail service, presentation and product range and to make a difference locally.
We dont have a head count we have a heart count.

Meet the team

Darren Briggs

Managing Director

Darren is a successful commercial business entrepreneur with a broad range of knowledge and experience gained within the downstream petroleum retail industry over the last 20 years.

Darren has held senior management positions at Elf Oil UK Ltd and Total UK Ltd with responsibilities ranging from strategy, price optimisation, transfer pricing and retail sales. 

Darren also launched in 2004, a fuel price optimisation portal developed in association with Platts doe independent fuel retailers. BigOil was acquired by the Petrol Retailers Association in 2008.

Darren heads the management team and leads on company strategy and revenue generation. Darren manages the supply chain relationships with all supplying oil companies and retail suppliers and leads on pricing strategy, margin control and retail operations.

Shane Higgon

Finance Director

Shane is a senior executive with 25 years' leadership experience in strategic management, business evolution, innovation and growth. 

Shane brings multi-sector experience with financial control and risk management to the team. 

Shane leads on governance and financial control. 

Duncan Morris

Property Director

Duncan is an experienced and strategically minded board level director with 30-years’ experience in the retail petrol filling station and convenience store sector. 

Specialising in property and operations management with an intimate knowledge of the strategic management of multi-site retail networks. 

Duncan has an enviable reputation for honesty and integrity developed over the past 30-year’s. 

Duncan leads on the property acquisition pipeline. 



Best Forecourt Winner 2017

Forecourt Trader Award Best Forecourt Winner.

Retailer of the Year 2013

Independent Forecourt Retailer of the Year 2013.