Isn’t the answer really obvious? Fuel.
It’s true that fuel is the most obvious mission for the forecourt visitor.
But for the progressive managed forecourt operator the development of retail, other forecourt services and multiple ancillary offerings are changing the shape of visitor motiviation – TOTAL CONVENIENCE.
An accessible amenity
An easily available service
An advantageously located facility
In this ever changing fast passed world SPEED is the key. For the forecourt sector our customers are not going shopping they are shopping on the go.
It is clear to any business in the sector that there are a few key ingredients at play:
Hot food and drink to go
The Top-Up shopper
Being on the ‘route’
Meeting needs and expectations
Recognise that forecourts are becoming destinations.
Become more than a forecourt or a C-store, provide other services that align with the convenience motivators.
Develop technolgies and cusomer service that meets the needs of the ‘One touch/swipe/click’ generation.
Ascona are on the case, watch this space.