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Why are shoppers visiting forecourts?

May 1, 2018

Isn’t the answer really obvious? Fuel.

It’s true that fuel is the most obvious mission for the forecourt visitor.

But for the progressive managed forecourt operator the development of retail, other forecourt services and multiple ancillary offerings are changing the shape of visitor motiviation – TOTAL CONVENIENCE.

 

What is convenience?

It is:

An accessible amenity

An easily available service

An advantageously located facility

So why is convenience important?

In this ever changing fast passed world SPEED is the key. For the forecourt sector our customers are not going shopping they are shopping on the go.

It is clear to any business in the sector that there are a few key ingredients at play:

Hot food and drink to go

The Top-Up shopper

Being on the ‘route’

Parking

Meeting needs and expectations

Presentation and cleanliness - customer expectation met.

So what does the progressive forecourt operator do?

Recognise that forecourts are becoming destinations.

Become more than a forecourt or a C-store, provide other services that align with the convenience motivators.

Develop technolgies and cusomer service that meets the needs of the ‘One touch/swipe/click’ generation.

 

Ascona are on the case, watch this space.